Whom that has the ability to observe literally everything that is going on in the online fashion world, will have already understand from the title what &Other Stories are. For a while now in social media there has been a quiet campaign about the launch of H&M's new brand, called(yes you assumed well) &Other Stories.
The whole brand is still covered by a veil of mystery since it hasn't been any lookbook released only short thematic videos(you can find them here) and the description below..
&Other Stories is a fashion brand offering women a wide range of shoes, bags, accessories, beauty and ready-to-wear to create their personal style, or story. Their creative ateliers in Paris and Stockholm design diversified fashion collections with great attention to detail and quality at an affordable price.
Personally I can't wait until I lay my hands on the pieces of this line getting to feel the fine leather of the bags, the extravagant details on the shoes, the prints on the clothes. Watch those videos and you will get to now what I mean and why I am so eager about this launch.
The brand will be released on Spring 2013 and there will be stores only at Europe(at least at first). London, Paris, Berlin, Stockholm, Milan, Copenhagen and Barcelona will be the lucky cities to have them.
A little patience is required. Spring is close enough. And Milan in two weeks will be even closer for me(for a long time) ;)
Stay updated for &Other Stories at http://www.stories.com/, Facebook, YouTube, Twitter and Tumblr
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